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Sustainability Photography |
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An increasing number of companies are realising the importance of corporate sustainability along with a genuine desire to develop social responsibility programmes at a local, national or international level. However, there is a growing need for credible pictures to accurately represent the challenges and achievements associated with these projects. Charitable organisations too are becoming ever more aware of the necessity to use striking, high quality photography in their marketing and appeals material. Exceptional pictures supporting well thought out campaigns will always increase credibility and raise awareness for their chosen cause. Recent Projects GlaxoSmithKline provides money, medicines, time and equipment to develop and promote health initiatives in over 100 countries. One of these initiatives is to help eradicate Lymphatic Filariasis (LF), a leading cause of permanent disability in the third world, by treating one billion people at risk. Right: Hija Yusuph (LF patient) chose to become a carpenter because of the incapacitation the disease causes. Mkuranga, Tanzania. © GSK 2008 A full article on the GSK LF project will shortly be available in the Portfolio section. |
Tearfund is a leading development agency operating in over 60 countries around the world. Promoting sustainability within the communities they support is one of the organisation's main tenets. Left: Drought often affects the land's ability to absorb water when the rains finally arrive, causing destructive floods. Tearfund supplied the money to plant the delightufully named Chikalumpha forest in Fombe, to help with water absorbtion in an area prone to flooding. Finally A proven track record in both fields of corporate and documentary photography has given Marcus the expertise required to photograph sustainability in an intelligent and engaging manner. Taking the time to understand the subject in order to do it justice is a key part of his approach. If your organisation is starting out in this area, and you are looking for a photographer; or you feel your current images are not fully communicating the commitment you have to a particular project, contact Marcus here. Marcus Perkins - May 2008 |
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